Restaurant chains
Sushi is on about 7.1% of U.S. restaurant menus, roughly 50,000 locations, and there are 16,000+ dedicated sushi restaurants[1].
First move: make SushiRoll the consumer brand for a flagship, loyalty app and catering menu.🍣 Domain for sale · exact-match .com
SushiRoll.com
The menu item. As a .com. 🥢
Nobody orders “Japanese cuisine.” They order a sushi roll. SushiRoll.com is the two-word name that is also the product: easy to say on a podcast, easy to type on a phone, and ready to wear on a delivery bag, a grocery counter or an app icon without a single word of explanation.
Buy-now price$205,432
- 🍣 Exact-match menu term
- 🗓️ Registered 2002 [3]
- 🛒 Restaurant · retail · delivery · CPG
📊 The appetite is real
America already runs on rolls
Sushi has moved from specialty restaurants to menus, grocery counters, hospitals, campuses and delivery apps. Here is what the industry bodies and researchers report. Every figure links to its source below.
~$22BU.S. sushi industry (NFI Sushi Council)[1]
$16Bof it through restaurants[1]
$3.9Bretail sushi sales in 2025, up 7.9% (FMI)[1]
16,000+dedicated U.S. sushi restaurants[1]
12,500+U.S. sushi kiosks, mostly in grocery stores[1]
~50,000U.S. restaurant locations with sushi on the menu: 7.1% of menus in 2025 (Datassential)[1]
$24.1Bprojected global sushi-restaurant market in 2030, up from $17.03B in 2025 (7.2% CAGR)[2]
$1.55Tprojected 2026 U.S. restaurant and foodservice sales (National Restaurant Association)[4]
🌱 White space, per NFI: only 2% of Walmart stores and 1% of Costco stores have sushi kiosks, only about one-fifth of the 60 largest U.S. hospitals do, and only 15% of the biggest university campuses do[1]. Category growth is there; a consumer-facing national name is not.
🎯 What an exact-match .com is worth
Say it. Type it. Trust it.
The case for SushiRoll.com is not a ranking trick. It is the compounding value of a name people can remember, spell, trust and pass along.
Typing & recall
In a 1,500-person experiment, people recalled a .com URL correctly 44% of the time, versus 32% for .org and 25% for .net[6]. When they half-remembered a URL, they were 3.8× more likely to guess .com than anything else[6].
Caveat: the test used a made-up brand, published in 2022.Trust at first glance
In a 2024 survey of American consumers aged 18–64, 70% said they place trust in brands at .com domains, versus 26% for newer extensions such as .us and .biz[5].
Why it matters: food is a trust purchase, and the URL is the first thing on the box or ad.Ads & word of mouth
ICANN’s Nielsen-run consumer study found 95% awareness of .COM[7]. A display URL that matches the product name makes the ad, the app listing and the delivery bag say the same thing.
Our honesty note: we cite no click-through-rate lift because we found no credible published figure.Search, honestly
Google says its exact match domain system avoids giving too much credit to domains designed to match queries[9]. So buy this for brand, not as an SEO shortcut: when the brand is the dish, branded search, direct typing and word of mouth all point at one place.
💹 The aftermarket is on .com. NameBio-reported .com sales totaled about $176 million in 2025, and .com made up 72.0% of all reported domain-sale dollar volume[8]. Reported sales are a sample, not the whole market. And this name is no new registration: the registry shows SUSHIROLL.COM registered since 2002[3].
✨ Brand-name & tagline playground
One name, a whole menu of brands
Creative starting points, not claims about any existing company. Run your own trademark clearance before launch.
- SushiRoll Express 🛵
- SushiRoll Kitchen 🍳
- SushiRoll Counter 🛒
- SushiRoll Club 🎁
- SushiRoll Kits 📦
- SushiRoll Bar 🍶
- SushiRoll Catering 🍱
- SushiRoll Pantry 🧊
- SushiRoll Rewards ⭐
“Roll with it.”
“Rolled fresh. Rolling your way.”
“Every craving, one roll away.”
“Say it. Tap it. Roll it.”
“The roll you were already searching for.”
“Roll call: dinner’s here.”
🎯 Who this is for
Six buyers. One perfect name.
Each persona below pairs a sourced market fact with a concrete first move. Illustrative ideas; no customer or partner is implied.
Ghost kitchens & delivery brands
Among limited-service operators who said off-premises was their stronger side in 2025, 54% named delivery their most important channel[4]. Researchers also list online ordering and delivery as a growth driver for sushi restaurants[2].
First move: launch a delivery-app storefront whose name is the search term.Grocery & kiosk operators
The U.S. has 12,500+ sushi kiosks, mostly in grocery stores, and NFI sees white space at the largest retailers[1]. One kiosk can serve several stores, so the real footprint is larger than the count[1].
First move: unify counters under one consumer brand with QR ordering and a rewards page.Meal-kit & DTC brands
U.S. retail sushi sales reached $3.9B in 2025, up 7.9% in dollars and 7.4% in volume[1], a sign shoppers are buying sushi to take home.
First move: a subscription roll-kit with rice, nori, fillings and video lessons. (No kit-specific statistic is claimed.)Franchise & multi-unit
Analysts name the franchise model as a driver of sushi-restaurant growth, and the global market is fragmented: the top 10 players hold 46.8% of revenue[2].
First move: a franchisor-ready brand with a domain that needs no explaining to new operators.CPG & frozen
Sushi sales via three major contract foodservice companies are put at about $1.8B, and only about one-fifth of the 60 largest hospitals have kiosks[1].
First move: a packaged line (sauces, nori snacks, frozen rolls) with a .com that fits on a shelf tag. (No frozen-specific statistic is claimed.)
🚀 What you could build in 90 days
From domain to first customers
An illustrative roadmap, not a forecast. Adapt it to your concept.
- Days 1–14
Claim & frame
Transfer the domain, set up branded email, reserve social handles, commission the identity and run trademark clearance with counsel.
- Days 15–45
Launch the front door
Ship a fast mobile site: menu or kit catalog, ordering or waitlist, and a delivery-app storefront under the same name.
- Days 46–75
Prove the loop
Pilot one kitchen, kiosk or kit drop. Add reviews, referral codes, recipe and how-to content that earns branded search.
- Days 76–90
Open the scale lane
Publish the retail, franchise or licensing page, pitch grocery and campus buyers, and put paid campaigns behind what worked.
BUY NOW - $205,432
Secure SUSHIROLL.COM for the roll-first brand customers already know how to say. 🍣
MAKE AN OFFERSecure it instantly through our trusted partners:
WHAT DOES ALICIA INGRAHAM THINK?
"SushiRoll.com is the menu item itself. Put it on a delivery app or a grocery counter and customers know exactly what they’re getting."
Alicia Ingraham, Business Development Specialist
❓ Questions
FAQS
Who buys SushiRoll.com?
Sushi restaurant chains and franchisors, delivery and ghost-kitchen brands, grocery sushi and kiosk operators, meal-kit and DTC sushi companies, and food brands building frozen or packaged sushi lines.
How big is the U.S. sushi market?
The NFI Sushi Council sizes the U.S. sushi industry at about $22 billion, including roughly $16 billion in restaurant sales[1].
Is sushi still growing?
Yes. FMI reports U.S. retail sushi sales of $3.9 billion in 2025, up 7.9% year over year[1], and The Business Research Company projects the global sushi-restaurant market growing from $17.03 billion in 2025 to $24.1 billion in 2030[2].
Does an exact-match domain help SEO?
Not as a shortcut. Google says its exact match domain system avoids giving too much credit to domains designed to match queries[9]. The value of SushiRoll.com is brand, recall, trust and a name that is also the product.
Why not a creative brand name instead?
Creative names need ad spend to explain them. SushiRoll.com explains itself to every customer, delivery-app shopper and search engine.
How does the purchase work?
Make an offer by email, or buy through GoDaddy or Afternic with standard registrar escrow.
Can I trademark SushiRoll?
That is a question for your trademark attorney. We make no trademark claims and have no affiliation with any sushi brand; clearance is the buyer's responsibility.
What do I receive?
The domain name SushiRoll.com, transferred through the registrar or marketplace. No logo, business or third-party brand rights are included.
CONTACT US
We're here to help you secure SUSHIROLL.COM. Contact us today and take the first step toward owning this premium sushi domain!
Xela Domains
Email: sales@xeladomains.com
Phone: (858) 429-9352
REFERENCES
- SeafoodSource (Apr 9, 2026) — “US sushi industry soars to USD 22 billion valuation…” (NFI Sushi Council report; FMI and Datassential data)Source for the ~$22B industry, $16B restaurant, $3.9B retail (+7.9% dollars, +7.4% volume), 16,000+ restaurants, 7.1% of menus / ~50,000 locations, 12,500+ kiosks, kiosk white space, and the $1.8B contract-foodservice figure.
- The Business Research Company — Sushi Restaurants Global Market ReportPublic overview: $17.03B (2025) to $24.1B (2030), 7.2% CAGR; top-10 share 46.8%; franchise and online delivery named as drivers.
- Registry RDAP record for SUSHIROLL.COM (registration date)Registration event dated 2002-04-08.
- National Restaurant Association — 2026 State of the Restaurant Industry (PDF)$1.55T projected 2026 sales; 54% of limited-service operators citing off-premises as stronger named delivery their most important channel.
- AtomRadar — Domain Extension Perception Survey (July 1, 2024)70% trust .com vs 26% for newer extensions; U.S. consumers 18–64.
- GrowthBadger — Domain Extensions study (1,500 people; updated Jan 30, 2022)44% .com recall vs 32% .org and 25% .net; 3.8× more likely to guess .com.
- ICANN / Nielsen — Global Consumer Research Survey, Phase 2 (June 23, 2016)95% awareness of .COM.
- NamePros — 2025 Domain Name Market Dollar Volume Trends based on NameBio Data (Jan 12, 2026)~$176M reported .com dollar volume in 2025; 72.0% of reported total.
- Google Search Central — A guide to Google Search ranking systemsDescribes the exact match domain system.
Third-party brand names appear only inside cited facts. SushiRoll.com and Xela Domains are not affiliated with, endorsed by, or sponsored by any sushi company, retailer, or source named above.
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